# Purpose Group

> Where Great Businesses Find Their Forever Home

Purpose Group is a permanent holding company founded by Jeff Hilimire. We acquire and operate small to mid-size businesses for the long term. Unlike private equity, we never sell — we buy businesses to keep them, grow them, and preserve the legacy their founders built.

## About

- Type: Permanent Holding Company
- Founded: 2024
- Founder: Jeff Hilimire
- Headquarters: Atlanta, GA
- Website: https://purposegroup.us
- Founder's site: https://jeffhilimire.com

## What We Do

Purpose Group acquires founder-led businesses where the owner is ready to transition but wants their legacy, culture, and employees preserved. We operate these businesses permanently — no flipping, no debt loading, no exit timeline.

## Key Frameworks

- **Purpose Playbook**: Our proprietary operating framework for assessing, acquiring, and growing businesses. Covers culture integration, operational improvement, leadership development, and long-term strategy.
- **PVTV**: Purpose, Values, Targets, and Vision — a strategic alignment framework created by Jeff Hilimire used across all portfolio companies.

## How We're Different from Private Equity

- We buy to keep, not to flip
- No 3-7 year exit timeline
- No loading businesses with debt
- We preserve teams, culture, and founder legacy
- Long-term operator, not a financial engineer

## Founder

Jeff Hilimire is a serial entrepreneur, author, and CEO of Purpose Group. He has founded multiple companies including Dragon Army, Ripples Media, and 48in48. He is the author of several books on purpose-driven business including the Turnaround series. Learn more at https://jeffhilimire.com.

## Contact

- Website: https://purposegroup.us
- LinkedIn: https://www.linkedin.com/company/purpose-group-us