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You can’t stop me from loving AI-generated images…the two guys with the white beards are killing me 😂 Why does Purpose matter so much for a team or organization? To answer that, we first need to define what Purpose truly is. As Simon Sinek famously said, Purpose is the deeper meaning behind why your work…

You can’t stop me from loving AI-generated images…the two guys with the white beards are killing me 😂 Why does Purpose matter so much for a team or organization? To answer that, we first need to define what Purpose truly is. As Simon Sinek famously said, Purpose is the deeper meaning behind why your work…

At Purpose Group, we are committed to buying, holding, and growing purpose-driven companies. A cornerstone of our investment strategy is identifying businesses with strong and durable competitive advantages, also known as moats. As Charlie Munger wisely said, “A great business is a bit like a castle with a moat around it. You want the moat…

At Purpose Group, we are committed to buying, holding, and growing purpose-driven companies. A cornerstone of our investment strategy is identifying businesses with strong and durable competitive advantages, also known as moats. As Charlie Munger wisely said, “A great business is a bit like a castle with a moat around it. You want the moat…

Imagine a business where every team member is aligned, inspired, and motivated to achieve not just financial success, but something greater. This is the essence of The Purpose Playbook—a framework we developed that is designed to build trust, operationalize purpose, and drive sustainable growth. The Purpose Playbook is the operating philosophy we use with our…

Imagine a business where every team member is aligned, inspired, and motivated to achieve not just financial success, but something greater. This is the essence of The Purpose Playbook—a framework we developed that is designed to build trust, operationalize purpose, and drive sustainable growth. The Purpose Playbook is the operating philosophy we use with our…

At Purpose Group, we buy, grow, and hold purpose-driven businesses. We believe business should be a profitable force for good in the world, and we’re inspired to help prove that notion one portfolio business at a time. Welcome to our 2024 Annual Letter. Following the lead of many organizations we admire (including, of course, Berkshire…