At Purpose Group, our mission is simple: buy, grow, and hold businesses that make the world better while delivering steady, reliable returns for our shareholders.

Our investment strategy centers on two types of acquisitions: buying stand-alone businesses, like Gerald Printing in 2023 and Alloy in 2024, and acquiring businesses that join an existing portfolio company (often called “bolt-on” acquisitions).

Purpose Group is excited to share a major milestone in Alloy’s evolution: the acquisition of Emmy-nominated creative and digital agency Look Listen. This marks an important step in Alloy’s growth into an integrated agency platform.

Alloy has real momentum—this is its third acquisition in the last five months (Hot Sauce in October 2025 and The Partnership in December 2025).

More connected, more impactful work

Alloy’s goal has always been to help modern organizations align brand, communications, experience, and technology at scale. While the recent acquisition of Hot Sauce brought the Alloy team additional martech capabilities, and the acquisition of The Partnership added heavy healthcare experience and crisis communications, the addition of Look Listen strengthens Alloy’s creative and experience foundations, adding award-winning storytelling, in-house production, and a dedicated studio.

This combination enhances Alloy’s ability to deliver bold, emotionally resonant work supported by modern design systems, flexible digital architectures, and scalable technology foundations. The result is a more connected approach where strategy, PR, creative, media, and digital experiences move in sync, delivering greater consistency, efficiency, and long-term value for clients.

Look Listen also brings exceptional creative talent and longstanding relationships with respected national and regional brands, including Equifax, UCB, Atlanta United, Ameris Bank, Curative, Oracle, Prudential, and Westrock.

Part of the Purpose Group framework for growth

This acquisition fits naturally into the broader Purpose Group vision. We are focused on building long-lasting, purpose-driven businesses by making smart investments and connecting them in a thoughtful, integrated way.

Bringing Look Listen into Alloy is about more than size. It’s a deliberate move to combine top-tier creative and production talent with the platform and performance capabilities already existing at Alloy.

Through moves like this, Purpose Group puts its unified model into action—building a modern agency that can grow, adapt, and move quickly without getting bogged down in red tape. Ultimately, the goal is an integrated system that truly delivers on a clear, shared purpose.

Onward—with Purpose!

Recognized as one of Atlanta’s fastest-growing companies, Alloy has achieved 143% revenue growth over three years and appears on the Inc. 5000 and Atlanta Pacesetter List, with most of its 100 specialists based in Atlanta. This momentum fuels innovation and strengthens client partnerships.

More details about the acquisition are available on the new Alloy website or in this Atlanta Business Chronicle article.

Onward—with Purpose!

To learn more about Alloy and its services, visit alloycrew.com. To explore more thinking on strategic growth and purpose from Purpose Group, check out the rest of the Purpose Group Newsletter.