We buy, hold, and grow purpose-driven businesses.
While plenty of investment and private equity firms preach "Purpose," we actually practice it. Really. Our founder has written books on it. It's literally in our name, and it is the foundation of what we believe: that business should be a force for good in the world.
So what makes us different? We acquire and reinvigorate small businesses, creating more inspired and engaged employees through our Purpose Playbook™ methodology.
And unlike typical private equity, we aim to hold our companies forever. We're not interested in short-term decisions to maximize gain at the cost of employees, customers, and suppliers. We strive to keep the culture created by the original founders intact.
Not only does our proven, Purpose-driven approach make the world a better place, it also drives higher-than-industry returns for investors. You might say it's a win-win-win.
We buy, hold, and grow purpose-driven businesses.
While plenty of investment and private equity firms preach "Purpose," we actually practice it. Really. Our founder has written books on it. It's literally in our name, and it is the foundation of what we believe: that business should be a force for good in the world.
So what makes us different? We acquire and reinvigorate small businesses, creating more inspired and engaged employees through our Purpose Playbook™ methodology.
And unlike typical private equity, we aim to hold our companies forever. We're not interested in short-term decisions to maximize gain at the cost of employees, customers, and suppliers. We strive to keep the culture created by the original founders intact.
Not only does our proven, Purpose-driven approach make the world a better place, it also drives higher-than-industry returns for investors. You might say it's a win-win-win.
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OUR PORTFOLIO
On May 15th, 2023, we acquired our first business, Gerald Printing / Liberty Imaging.
A print and apparel company, the business was founded in 1971 and is located in middle Kentucky and northern Tennessee, with six offices and over 90 employees.
On March 31st, 2024, we acquired a majority ownership position in Alloy.
Alloy, a precision storytelling and experiences agency for imaginative technology brands, is located in Atlanta, GA, and New Orleans, LA, and has over 60 employees.
Our secret sauce: The Purpose Playbook™
Once we acquire a business, we apply our Purpose Playbook™ in order to create purpose-driven, growth-minded teams. Below is high-level breakdown of the process.
Building Trust
Through our mentorship and training plan, we will work with the seller, the new CEO, and the leadership team to establish focus and trust, and prepare them for the work ahead. CEO mentorship will be ongoing and is a critical component of our process.
PVTV™️
Working with the team, we will implement our PVTV™️ (Purpose, Vision, Tenets, & Values) formula to instill within the team a sense of “why” and integrity that everyone can believe in.
The Great Game
Once PVTV™️ is established, we’ll then work to implement The Great Game of Business into the organization, creating an open-book management incentive program in which all team members participate.
Empower
Ultimately, it is our goal to empower the leaders and the team to be self-sustaining, leveraging the tools we’ve implemented and using our team at Purpose Group to help spot growth opportunities and overcome future challenges.
OUR CEO WROTE THE BOOK ON PURPOSE-DRIVEN LEADERSHIP
Taking the experiences he's had founding, growing, and selling businesses over the last 25 years, our CEO, Jeff Hilimire, has written the best-selling series: The Turnaround Leadership Series. These books lay out the foundational approach Purpose Group takes with the businesses in our portfolio. With each of our companies, we will imbue a sense of Purpose within the team and provide a roadmap for them to work together to achieve industry-leading success.
OUR TEAM
The Purpose Group Team (left to right): David Cummings (co-founder), Bharath Parthasarathy (advisory board), Jonathan Morgan (advisory board and co-founder), Raj Choudhury (partner), Kashi Sehgal (advisory board), Sanjay Parekh (advisory board), Jeff Hilimire (partner and co-founder)
SELLING YOUR BUSINESS?
We love talking to business owners about the amazing companies they've built. Below is the main criteria we look for when considering an acquisition:
- Enduringly profitable
- Minimum $2M EBITDA
- Over ten years in business
- Industry Agnostic (though we prefer business-to-business companies)
- Within a 6-8 hour drive from Atlanta
If your business meets this criterion, please contact us at contact@purposegroup.us.
Have a friend that might want to sell their business?
If you know someone who is interested in selling their business - and that business meets the above criteria - then we'd love to know!
And here's the kicker, we'll give you $50,000 if we end up buying any business you refer to us. Drop us a note at contact@purposegroup.us.
CONTACT US
3423 Piedmont Rd, Atlanta, GA 30305
contact@purposegroup.us
(470) 485-1772